The MSME Assistance for Ecoprint Products in Bekasi City Based on Cotton, Leather and Silk

Authors

  • Novi Fitria Hermiati Universitas Pelita Bangsa
  • Gatot Tri Pranoto Universitas Pelita Bangsa
  • Yunita Ramadhani Universitas Pelita Bangsa
  • Fiqih Maria Rabiatul Hariroh Universitas Pelita Bangsa
  • Ismasari Nawangsih Universitas Pelita Bangsa

Keywords:

Ecoprint, Outreach, HKI, Training and Marketing.

Abstract

AbstractThere are many techniques for printing clothing motifs. In Indonesia, batik is one of the maximum popular. Apart from that, there is also a printing technique called ecoprint. With printing techniques using natural or environmentally friendly materials that can be used on many media. One of the ecoprint workshops is called Mutiara Craft. In terms of the process of making ecoprint, it is very economical because the basic ingredients can be obtained from our environment. Even so, The selling value of eco-printed products is very high because the results obtained from this process have their own uniqueness. There is no the same result even though the way of making is the same and the time is done simultaneously. It can also show the character of each craftsman. The current condition of partners is that they always participate in several outreach programs based on management knowledge, especially in the administrative and marketing management aspects. Partners in this program are in the ecoprin community, called Mutiara Craft.  Producing ecoprints from various types of basic materials, namely cotton, silk and leather. The products displayed at the outlet are of good quality, both in terms of the basic materials and the manufacturing process, and the printouts have different artistic value or uniqueness. From these basic materials, craftsmen produce products of various types, consisting of hijabs, bags, shoes and fabrics. Opportunities to develop in local and international markets are very promising because ecoprint products are environmentally friendly and people's awareness of the environment is increasing. The goal of this program is to develop ecoprint products unknown to the public, which is a challenge for Ecoprint craftsmen. For this reason, the author will invite readers to get to know ecoprint through socialization of various kinds of ecoprint products and how to market these products to the wider community, both local and foreign communities

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Published

2023-01-16

How to Cite

Novi Fitria Hermiati, Pranoto, G. T., Ramadhani, Y., Hariroh, F. M. R., & Nawangsih, I. (2023). The MSME Assistance for Ecoprint Products in Bekasi City Based on Cotton, Leather and Silk. JURNAL INDUSTRI KREATIF DAN INFORMATIKA SERIES (JIKIS), 2(2), 98–106. Retrieved from http://www.jikis.org/index.php/main/article/view/52